The partners of the SWATCH BOARDERCROSS® WORLD TOUR 1998/99 presented by O`Neill

SWATCH, the innovative Swiss watch brand and O`NEILL, the trendy sportswear specialist based in California have been solid partners of the BOARDERCROSS® World Tour for the past three years. Thanks to their support as main sponsors, the tour has reached today´s level of communication and as a sport. The BOARDERCROSS® philosophy corresponds exactly to those of Swatch and O`Neill: BOARDERCROSS® is dynamic, young, exciting, and provocative. The athletic competitions are accompanied by a lot of fun and music. It is a great happening for everybody. In the season 98/99 the team riders from Swatch and O´Neill will once again be at the start.

A CHAMPION GET-TOGETHER IN THE SNOW

The German Goodyear GmbH / Cologne is involved with the snowboarding sport to reach a young target group for which safety and top-notch performances on snow are just as important as they are for Goodyear.

In Sölden the award winning winter tyre specialists from Cologne and World Champion snowboarders such as Sandra Farmand will get together. Sandra will for the first time be competing under the Goodyear banner this coming season. This constellation certainly promises a lot of action and a great performance.

The German Goodyear company will use this constellation for media work, PR, sales promotion, trade and event marketing